BASE model · Step A
Business caseOnly implement what pays off.
The hypotheses become concrete use cases. For each one, we show how it affects revenue, margin or costs, what it costs and how we measure success. Then you decide what gets implemented.
What this is about
Most AI projects do not fail because of the technology. They fail because nobody defined what they should achieve. The result is pilots without a goal that nobody uses after three months.
- Duration
- a few days to two weeks
- Your effort
- A few meetings with management and the business units involved. Plus access to the metrics you already track.
- Result
- Prioritized use cases with a business case, baseline values and target values
What we do
What happens in this step.
Value drivers, not technology
We look at the levers of your business: where do revenue, margin and costs come from, and what are the cost drivers? That is where we start.
Understanding processes with your team
We review the workflows with the employees who do them every day. This makes the use case concrete.
Business case in euros
For each use case: expected impact, effort for implementation and operation, risks and payback period. Every calculation is easy to follow.
Baseline values and target values
One financial metric at the top, operational metrics below it, such as processing time or error rate. We record the baseline values before anything changes and flag quick wins separately.
Solution design and data protection
Which solution fits: a workflow, an agent, a knowledge layer or better use of a tool you already have? We clarify data flows and GDPR before we write any code.
Implementation plan
Order, timeframe and contacts. You know what happens when.
What you get
- A prioritized list of your use cases
- A business case for each use case
- Baseline values and target values for later measurement
- A solution design with data protection clarified, plus an implementation plan
Examples of use cases
- Prepare proposals from CRM data and past proposals
- Extract and check incoming invoices and prepare them for booking
- Pre-sort customer inquiries and prepare replies for approval
- Compile reports from multiple systems automatically
Where it fits
Where this step sits in the BASE model.
- 01Free
Baseline
In about an hour, you see where AI can make a real difference in your company.
about 1 hour, on site or remote
- 02Business case
Align on use cases
Every use case gets a value in euros before implementation begins.
a few days to two weeks
- 03With your team
Ship
Highly repetitive tasks run automatically. Your team focuses on what really matters.
a few weeks, depending on scope
- 04Impact measurement tools+4 weeks
Evaluate
You see in clear figures what has changed.
after 4, 8 and 12 weeks, then quarterly
FAQ
Questions about this step.
How many use cases should we define?
That is your decision. Anything from one to ten is possible. It often makes sense to start with the strongest use case.
What if a use case does not pay off?
Then we tell you and advise against it. We do not implement something just because it is technically possible.
Free AI Readiness Check
Start with the free AI Readiness Check.
About an hour, on site or remote. Afterwards you know where AI really makes a difference for you.